These Hands: short film
Client: Procter & Gamble
Agency: The SpringHill Company
Role: Art Director
These Hands is part of P&G’s Widen the Screen program which aims to address the systematic bias and inequality in advertising and media. These Hands takes you on a journey through a child's imagination as a game of catch with his father opens his mind to the
Train Your Mind
Client: Calm
Agency: The SpringHill Company
Role: Associate Creative Director
Campaign to raise awareness about the importance of mental fitness in partnership with NBA all-star LeBron James. We created a visually compelling story around LeBron’s journey to becoming the greatest through using meditation and a healthy mindset.
It All Started With a Bike
Client: Lyft
Agency: The SpringHill Company
Role: Associate Creative Director
For a young person, a bike is more than a way to get to class or practice. A bike is freedom. We partnered with Lyft to expand transportation access and opportunity by providing free bike access to thousands of kids nationwide. To launch this program in NYC, we worked with pro bike athlete Nigel Sylvester and his circle of young cyclists.
Beautiful Future
Client: LVMH Belvedere
Agency: Laundry Service
Role: Associate Creative Director
Equality, diversity, and self-expression are key to making the world a better place. That’s why LVMH Belvedere came together with Janelle Monáe to create something truly beautiful — a vision for a Beautiful Future.
Everything is my Canvas
Client: LVMH Belvedere
Agency: Laundry Service
Role: Art Director
360 campaign to launch Belvedere’s 2018 limited edition bottle in collaboration with renowned Nigerian artist Laolu Senbanjo. With an artistic vision to reveal the beauty within each of his subjects, the new limited edition bottle visually brings to life Senbanjo's interpretation of the complexity, nuance and character of the Belvedere liquid.
Still Defiant
Client: Beats by Dre
Agency: Laundry Service
Role: Art Director - Concept team
Briefed to create social-first content to celebrate Beats’ 10 Year Anniversary Campaign. Rather than looking back at the last decade, this global lookbook focuses on the future by spotlighting the up-and-coming “defiant ones” who are shaping the creative culture of the next 10 years. Was part of the core concept team to ideate against this brief.
Master Blender’s N°1
Client: LVMH Hennessy
Agency: Laundry Service
Role: Art Director
Digital launch campaign to convey the spirit of Master Blender’s Selection N°1. We commissioned New York-based visual artist CJ Hendry, renowned for her large-scale photorealistic pen drawings. Her drawings are all about accumulating layers to create the right shade.
Build Your Legacy
Client: Lincoln
Agency: Laundry Service
Role: Art Director
Briefed to create a digital campaign for luxury SUV Lincoln Navigator in partnership with Serena Williams. We tapped into the emotional connection of Legacy and and identity, focusing on Williams return to tennis after the birth of her daughter. Strength, grace, intuition. Serena Williams embodies every quality Lincoln strives for.
History of Jazz & Hennessy
Client: LVMH Hennessy
Agency: Laundry Service
Role: Art Director
Digital campaign to relaunch Hennessy V.S.O.P into the U.S market for the first time in 10 years. Channeling the heritage of Hennessy and Jazz, BJ The Chicago Kid retraced the origin story of Hennessy’s influence on Jazz culture in Paris during the mid 21st Century.
